Case Studies

Real Businesses. Real Results.

Discover how Maximus Digital Systems helps businesses generate more leads, increase revenue and streamline operations through websites, advertising and automation.

Featured Case Study
Trades & ConstructionManchester, UK

Key Result

£4.2M pipeline generated in 9 months

Hartwell Building Group

A regional builder relying entirely on word-of-mouth needed a predictable lead system. We launched a new website, full advertising stack and an AI follow-up engine — unlocking a consistent commercial pipeline.

The Challenge

  • No lead generation system in place
  • Outdated website that wasn't converting
  • Inconsistent enquiries month to month
  • Manual admin slowing the team down

The Solution

  • New conversion-focused website
  • Meta and Google advertising stack
  • AI-powered lead qualification
  • Lead tracking dashboard

The Results

+412

Qualified Leads

£4.2M

Pipeline Value

+68%

Revenue Growth

12 hrs/wk

Admin Time Saved

"Maximus completely transformed how we generate enquiries. The website and advertising system have provided a consistent stream of leads we can actually build a business around."

James HartwellHartwell Building Group

All Case Studies

Stories from across industries

Manufacturing

Key Result

Quote time reduced by 74%

Avonmark Precision

Birmingham, UK

Quote turnaround was taking days and costing deals. We rebuilt their website and implemented an AI quoting workflow integrated with their CRM.

−74%

Quote Time

+22%

Win Rate

+186

Qualified Leads

"We're quoting in hours instead of days. The difference in win rate has been remarkable."

Sarah WhitmanAvonmark Precision

Before

  • Manual quoting
  • No CRM
  • Slow response

After

  • AI quote workflow
  • Integrated CRM
  • Same-day responses
Ecommerce

Key Result

Revenue grew 2.4x in 9 months

Northbrook & Co.

Leeds, UK

A growing DTC brand needed a full-funnel overhaul. We replatformed the store, restructured paid media and added lifecycle automation.

+140%

Revenue

4.6x

ROAS

+18%

AOV

"Our ad spend finally feels like an investment, not a gamble. Revenue more than doubled."

Mark EllisonNorthbrook & Co.

Before

  • Stagnant revenue
  • Weak ROAS
  • No automation

After

  • 2.4x revenue
  • 4.6x ROAS
  • Full lifecycle flows
Trades & Construction

Key Result

90% of follow-ups now fully automated

Castlewood HVAC

Bristol, UK

Missed enquiries and forgotten follow-ups were costing real revenue. We deployed an AI follow-up system, review engine and customer portal.

Automated

Follow-up

+220

New Reviews

+34%

Reorder Rate

"Nothing falls through the cracks any more. Our reviews and repeat business have transformed."

Daniel CarterCastlewood HVAC

Before

  • Missed leads
  • Few reviews
  • Manual chasing

After

  • Auto follow-up
  • 220+ reviews
  • Repeat customers
Professional Services

Key Result

Intake time reduced by 80%

Linden Advisory

London, UK

A growing consultancy needed to qualify and route enquiries without losing the personal touch. We built a custom AI intake and CRM stack.

−80%

Intake Time

+62%

Qualified Leads

72

Client NPS

"Our team spends time on advice, not admin. Clients feel the difference from the first interaction."

Priya ShahLinden Advisory

Before

  • Manual intake
  • Mixed-quality leads
  • No dashboards

After

  • AI intake
  • Higher-quality leads
  • Clear reporting
Local Businesses

Key Result

1,800+ leads across 4 new branches

Brightline Roofing

Sheffield, UK

A multi-branch trades brand needed to scale enquiries across new regions. We rolled out a unified ad stack with automated qualification and routing.

+1,800

Qualified Leads

3.1x

ROAS

+4

New Branches

"We opened four new branches on the back of the lead system. It changed the trajectory of our business."

Tom BradleyBrightline Roofing

Before

  • One location
  • Patchy leads
  • No tracking

After

  • Five locations
  • Consistent leads
  • Central dashboard

Visual Proof

A look inside the work

Websites, ad accounts, lead dashboards and automation flows — built for real businesses.

Website Screenshots

Advertising Screenshots

Lead Generation Dashboards

Automation Workflows

Project Imagery

Results Reporting

Ready To Become Our Next Success Story?

Let's discuss how websites, advertising and automation can help your business grow.